How Does September 2011 Report Asking About Storms Ahead Apply To You?
RONIN’s website says they are a global market intelligence provider, providing the research insight that enables clients to achieve their business goals requires a team which acts together synchronizing its various skills and expertise to provide a seamless result just as rowers “pull together” to synchronize their actions and win the race. Their recent survey appears to apply to a number of areas outside of IT.
http://www.ronin.com/webinar/webinar7/RONINPulseReportWebinarWave7.html
I saw three key points, which seem applicable to business ranging from low tech to service to high tech.
- Move to buyers moving into strategics and short termers groups.
- Vendor loyalty has waned
- More orientation to the numbers and economic justification.
These three issues sound simple and logical until you think about how to use it for your particular situation at this unique time and your specific business model horizon. To make something actionable and put some money in your pocket (after all, I am the FiscalDoctor, so that is part of the value people say you receive from me), consider the question below.
If you are in IT or your business is impacted significantly by IT trends, how will this information help you steer your business between accelerating for opportunities and hunkering down on the risky economic curves you anticipate?
What three points do you see as applicable to your business?
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