How Does a 4th Quarter Flat Or Depressed Outlook Affect Your Strategic Planning?
The Business Roundtable’s fourth quarter CEO Economic Outlook Survey show a continuation of third quarter expectation trends for sales, capital spending and hiring, which were down from the first quarter. Two thirds of the group plan flat or lower hiring for next year.
“The findings of this survey reflect the continuation of a slow, uneven recovery characterized by ongoing economic uncertainty for American businesses,” said Jim McNerney, Chairman of Business Roundtable and Chairman, President and CEO of The Boeing Company.
To help you evaluate where the correspondents are coming from and how much to read into the survey, this is how they describe themselves. Business Roundtable (BRT) is an association of chief executive officers of leading U.S. companies with over $6 trillion in annual revenues and more than 14 million employees. BRT member companies comprise nearly a third of the total value of the U.S. stock market and invest more than $150 billion annually in research and development – nearly half of all private U.S. R&D spending. Our companies pay $163 billion in dividends to shareholders and generate an estimated $420 billion in sales for small and medium-sized businesses annually.
Details of this survey are available at
After considering which of their projections impact you, set aside some quiet time to think about your situation and organization.
- Where is it hunkering down time to redeploy or conserve resources?
- Where can you use your resources to create a low risk upside?
- What aspects of a fortress balance sheet do you REALLY have?
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